I would definitely recommend this to business newbies. It's not specific to selling your crafts but these ladies are web designers so they have the artsy side of business covered. The thing I appreciated most is the information on setting your prices according to the cost of materials, time put in and the salary you'd like to be making. Hmmm, I may actually be able to pay myself a salary if I rework my prices?! They also do a wonderful job of helping you figure out your company's identity, what direction you want it to take and who you should be marketing to by doing fun exercises like personifying your company. Fun! It inspired me to make a business to-do list and one of the tops on the list is becomming an official business. Time for me to research! Good thing they have a fantastic resource guide in the back of the book, I think it will lead me to everything I need to know.